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Thursday, March 18, 2004

Chatchka Junk-tion 

Ever since I was the Chatchka Empress* at Wolfram Research, I'm always on the lookout for the perfect giveaway. David Weinberger writes from SXSW (I also used to work with SXSW prez Roland Swenson at the defunct Moment Productions recording label, speaking of less than x degrees of separation) that Friendster's chatchka is a condom – how perfect is that?!

*1. Chatchka: a yiddish word appropriated by Guy Kawasaki for corporate freebies. (Note that some also transliterate the word as "tchotchke" or "tchatzhah".)
2. Empress: since the Fab 5 have worked their way into my heart, I'm never calling myself the queen of anything again.